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• Keeping the Conversation Relevant: Talking about Social Media for Business

  While there are millions of avid social media users and thousands that understand the value for business, there are very few who can truly communicate the value effectively. Those few are in high demand. It’s important because in the grand scheme of things social media is a new space. This means that when working in a [...]

• Adventure 2011

  In fourth year university, I did a project in Alex Sevigny’s class (Producing & Viewing the News). We chose to look at how the introduction of YouTube affected the 2007 democratic debates. I won’t bore you with the details, but we saw clearly that YouTube was a game changer for the American political race. And now [...]

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  Hot Topic: Digital Flirting

  Currently thanking my lucky stars that I didn’t have this in undergrad…. Have you seen this? www.likealittle.com/dal This is how kids flirt these days.. it’s like Craig’s List Missed Connections on steroids.  Actually it’s missed connections with a hint of Twitter + Facebook + 1990s chat rooms in one.  This little rockstar of a tech project was founded in [...]

• The Problem is the Perception Gap: Personal Branding

  There’s a great conversation happening on Cristian Gonzales’ blog about personal branding. Here’s the crux of the issue: some social media strategists (read: superstars, gurus) depend on and promote the necessity to “build a personal brand” while others such as Olivier Blanchard argue making this one’s primary focus is problematic: it does not solve the world’s online [...]

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  Active, Local, Social: Take your presentation from good to great

  Sheryl Sandberg, chief operating officer at Facebook is basically my hero.  She graduated from Harvard, worked for Google, has an insane resume and is now literally changing history at Facebook.  Oh, and she’s a runner, fashionista, super-mom.  It’s no surprise that Ms. Sandberg is a confident and skilled presenter, but she truly gave of one the best talks I have seen last week at The Royal York Hotel in Toronto. [...]